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People always forget to pack something for a long trip. So, to reinforce Postmates’s promise of delivering anything, anytime, anywhere; we’re sending underwear to Mars.

Collaborators:
CW: Sydney Solis & Alex Wilson
AD: Will McLeod

Collaborators:
AD: Will McLeod
CW: Sydney Solis & Alex Wilson

Social

Airport

Microsite

In-App / Push

We’re proposing a collaboration with the SpaceX rocket that’s set to head out to Mars, we are taking over and sending the astronauts something they left behind.

To promote the event, the updated packaging with an accompanying flyer will be sent out with every Postmates order leading up to the launch date.

We will place additional OOH pieces in international airports where people typically take long trips and forget to pack the essentials.

Everything leads back to the microsite that displays a launch countdown along with more information about the collaboration and stunt.

SpaceX Collaboration

Flyer/Packaging